INDISTINGUISHABLE FROM MAGIC

A short film by The New Wheel

It's easy to get bogged down in the minutiae of electric bikes - torque, watts, amp hours and such. But as anyone who's ridden an electric bike can tell you, what sticks with you is the magic of riding.

"Any sufficiently advanced technology is indistinguishable from magic"

-Arthur C. Clarke

A TEAM EFFORT

This summer, we teamed up with motor manufacturer Bosch, and German bike builders Riese & Müller to create a short film that conveys the magic of electric bikes.

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LOCALLY MADE


Shot in and around Karen's home town of Marshall, California, the film includes footage from the Tomales Bay Oyster Company and the Tresch Family Farm.


DIRECTED BY MARK KOHR

"Indistinguishable from Magic" is a short film written by music video director Mark Kohr and co-owner of The New Wheel, Karen Wiener.

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RIESE & MULLER CHARGER GX

Designed to excel on all terrain & equipped for
any adventure



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RIESE & MULLER LOAD

Superior control & comfort with a full-suspension electric cargo bike



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The New Wheel
Trade In Program

TRADE-IN TODAY

We make it easy for you to unlock the value of your vehicles and apply that value towards the purchase of a new electric bike from The New Wheel. Simply come into our San Francisco or Marin County shops with your used bicycle, electric bicycle or car and get started!


Read about our trade-in program in Bicycling Magazine


ScHEDULE A TEST RIDE

There is no better way to learn about the latest electric bicycle technology than by coming into to one of our stores for a Test Ride. Our test rides are fun, educational and free of sales pressure.


If you like, one of our staff members will join you on your first ride to teach you how the bike works, show you how to get the most out of the electric assist system, and where to ride to best simulate conditions you might encounter on your commute.


TAKE A TEST RIDE