Leave the train station in Zurich city center, wait a minute or two, and you're going to see a Stromer. Walk out into Zurich suburbs, and you'll see a Stromer. Have dinner at a remote Swiss chalet and you'll probably be dining with a couple who arrived there by Stromer. In fact, it is hard to go anywhere in Switzerland without spotting a Stromer. It's exciting to see such a critical mass of ebikes anywhere, but it's especially impressive to see the market share of Stromer. And it isn't an accident or dumb luck either. The success of the brand can be attributed to Thömas Binggeli, the young entrepreneur and bicycle shop veteran, who conceived of Stromer in 2007 and has shepherded the brand to its success.
With a keen understanding of the customer, thanks in no small part to his experience building one of the top bicycle shops in Switzerland, and a passion for getting the details right, Thömas has created an ebike that is not just fast, fun and powerful, but straight up sexy.
Put sexy and ebike in the same sentence back when Stromer started and people would have looked at you sideways, but Mr. Binggeli proved that it could be done.
After meeting with Mr. Binggeli and his team at Eurobike and at our store, and testing the Stromer on our commute across San Francisco, we are excited to partner with Stromer at The New Wheel. Stromer is a company that thinks about ebikes like we do: modern alternative transportation that will compete head to head with the automobile, not just on green credentials, speed, and convenience, but on style, quality, and sex appeal.
|Fork||STROMER FIXED CARBON|
|Frame||ALUMINUM TOP BAR, STEP THROUGH|
|Wheels||STROMER CUSTOM BY ALEX|
|Tire||SCHWALBE BIG BEN 26 X 2.35|
|Brake||MAGURA MT2 HYDRAULIC DISC|
|Transmission||Shimano Sora front, XT rear 3 X 9|
|Rear Cog||11-32 Freewheel|
|Crank||FSA Tempo 30/39/50|
|Motor||POWER 48 HUB MOTOR 500W W/ 30NM TORQUE|
|Power Pack||ST522 36V 14.5AH 522 WH|
|Ride Mode||TORQUE SENSE PEDAL ASSIST|
|Max Range||50 MILES WITH ST522 BATTERY|
|Top Motor Speed||30MPH|
|Front Light||City Kit Upgrade|
|Rear Light||City Kit Upgrade|
|Fenders||City Kit Upgrade|
|Rear Rack||City Kit Upgrade|