San Francisco's Electric Bike Shop

The New Wheel Near You

Find the Right Bike

Let us help you sift through the options to find the best bike to transform the way you move.
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Take a Test Ride

We think a test ride is the only way to truly understand the pleasure and possibilities of electric bicycles. Book a test ride for a one on one experience of our electric bike selection.
Take a Test Ride

Riese & Müller

Five new models from Riese & Müller in our stores and ready for test ride. Get to know these amazing bikes that blend commuting, adventure, and cargo in exciting ways.
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Demo Bike Sale

Our annual Demo Bike Sale is happening. Amazing deals on a limited number of demo bikes. Each bike includes full warranty and 6 months of free service.
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Sport Utility Bike

The Steve Jobs of bicycle design develops a useful bike that is sporty, attractive, and oh so fun to ride.
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Three New Trends

Electric bicycle design and development is changing in ways we think are well suited to riders in the Bay Area.
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Stromer ST1 X

Stromers new ST1 X borrows heavily from the feature set on the ST2, but keeps the pricetag low. Wireless connectivity, remote theft prevention, smooth acceleration and powerful climbing.
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Industry Report

We visit the largest bicycle trade show in North America and report back on our favorite finds and the state of the industry.
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12 Month Financing

No interest if your balance is paid in full in 12 months. Minimum monthly payment required. Click below for full details.
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The New Wheel Electric Bikes

New Wheel Events

Friday Dec. 9th, 6:00 pm - 9:00 pm - Join us for a Holiday Party at our San Francisco Store. Special guest Benno Baenziger.