San Francisco's Electric Bike Shop

The New Wheel Near You

Find the Right Bike

Let us help you sift through the options to find the best bike to transform the way you move.
Let Us Help You

Take a Test Ride

We think a test ride is the only way to truly understand the pleasure and possibilities of electric bicycles. Book a test ride for a one on one experience of our electric bike selection.
Take a Test Ride

Demo Bike Sale

Our annual Demo Bike Sale is happening. Amazing deals on a limited number of demo bikes. Each bike includes full warranty and 6 months of free service.
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In The Press

Our new Larkspur Store has been getting lots of press attention, including a cover story in the Pacific Sun.
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We Are Hiring

We are seeking Sales, Customer Service and Operations Staff for our San Francisco and Marin locations.
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12 Month Financing On All Models

No interest if your balance is paid in full in 12 months. Minimum monthly payment required. Click below for full details.
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E-Bikes & Your Health

The New York Times highlights a study by the University of Colorado showing riding an e-bike 3 times a week improves your health.
Read The Article
The New Wheel Electric Bikes

New Wheel Events

Saturday, Oct. 15th - Biketoberfest in Fairfax CA with Marin County Bike Coalition

Sunday, Oct. 16th, 11am - 4pm - Sunday Streets San Francisco, in the Excelsior neighborhood.