SWITZERLAND

A DOCUMENTARY by The New Wheel

Brett Thurber and Karen Wiener travel to Switzerland to see and review the brand new Stromer ST5. Curious to understand the culture in which Stromer emerged, they meet the bear keeper of Bern, explore an 800-year-old clock, meet a banker from a cashless peoples bank called the WIR, visit an expert cheese maker, and travel to the farmhouse where Stromer was founded.

SCREENING PARTIES IN SF & LARKSPUR

Thanks to everyone who joined us for our live screening parties in San Francisco and Larkspur Landing. Nearly 80 people gathered to eat food, drink beer and enjoy a small slice of Switzerland.


The full documentary is now available to stream online - click video above or stream on Youtube by clicking below.




WATCH SWITZERLAND ON YOUTUBE


SPECIAL THANKS TO STROMER

We couldn't have made this film without the support of Stromer. We are proud to partner with Stromer to bring their bikes to the Bay Area.

PRODUCED & DIRECTED BY MARK KOHR



Mark is based in Berkeley, CA and produced, directed and shot Switzerland, with the help of Dani Rutimann, Olivier Jeanrichard, Christiaan Knoor and Helgi.

Check out more of Mark's work here.

STROMER ST5



The world's most advanced ebike...
more powerful, more connected, more thrilling to ride.

STROMER ST3



Stromer's sophisticated approach to design
is made manifest in the ST3 Launch Edition




The New Wheel
Trade In Program

LEARN MORE

We make it easy for you to unlock the value of your vehicles and apply that value towards the purchase of a new electric bike from The New Wheel. Simply come into our San Francisco or Marin County shops with your used bicycle, electric bicycle or car and get started!


Read about our trade-in program in Bicycling Magazine


ScHEDULE A TEST RIDE

There is no better way to learn about the latest electric bicycle technology than by coming into to one of our stores for a Test Ride. Our test rides are fun, educational and free of sales pressure.


If you like, one of our staff members will join you on your first ride to teach you how the bike works, show you how to get the most out of the electric assist system, and where to ride to best simulate conditions you might encounter on your commute.


TAKE A TEST RIDE