Focus Jarifa 29
An agile, lightweight 29er mountain bike designed for urban or off-road adventures

 $ 2,799

Focus Jarifa 29


  • New, more powerful Bosch CX Drive: More torque across a wider cadence range plus a rugged powder coated housing, the CX Drive is the ultimate Bosch riding experience.
  • 29" wheels reduce rolling resistance: 29" wheels are renown for their smooth ride and are particularly good for taller riders
  • Minimalist Bosch Purion Display: A controller and console in one, the Purion Display is an elegant blend of form and function
  • Ready for your upgrades: We can help you outfit the Jarifa Plus with a rear rack, panniers, suspension seatpost, lighting, a kickstand and more
  • Quality Shimano components: Durable Shimano mountain bike parts include a Deore drivetrain and hydraulic disc brakes
  • The New Wheel True Warranty™: Focus' warranty backed by The New Wheel's professional service department. Includes 10 year frame coverage, 2 years for electronics, and 1 year for all other components.

You Get So Much More

Complimentary Service
Your new electric bike comes standard with 6 months of complimentary service. To help ensure that your bicycle works great over its lifetime, we'll include a useful service schedule and can even send you handy reminder emails.
Extended Service Options
Professional electric bike repair
Expert Service
The New Wheel’s commitment to service is paramount. Throughout the lifetime of your bike, beginning from when it is built and tuned to our exacting standards, we will work to ensure that your bike continues to perform reliably and enjoyably.
Book an Appointment Today
Service Membership
Bikes purchased from The New Wheel are eligible for one of our unique Service Memberships. Each service membership not only includes unlimited tune-ups but also 24/7 nationwide roadside assistance for total peace of mind.
Purchase a Service Membership

Our Take


  • Size 42cm, 46cm, 50cm, & 54cm
    Fork SR Suntour XCM 32 LO, 110×15 mm QR, 100 mm travel
    Frame JARIFA Bosch, 6061 alloy, IS brake standard
    Rims {more info coming soon}
    Hubs Concept EX, 584-35, Concept, 9mm QR (F) 15mm (R)
    Tires Continental X-King 2.2" SL
    Seat Concept EX
    Seat Post Concept, 27,2 mm, 350 mm
    Brake Shimano BR-M315 Hydraulic, 180mm Front & Rear
    Transmission Shimano Deore 9-speed
    Shifter Shimano Altus
    Gear Ratio Front: 16t, Rear: 11-40t
    Handlebars Concept, flat
    Headset {more info coming soon}
    Stem Concept
  • Motor Bosch CX Drive 250W
    Power Pack Bosch Powerpack 400Wh
    Console Purion
    Ride Mode Torque Sensed Pedal Assist w/ Walk Throttle
    Max Range 50 miles
    Top Motor Assist Speed 20 mph
  • Front Light Optional
    Rear Light Optional
    Fender Optional
    Rear Carry Rack Optional
    Chain Guard Included
    Kickstand Optional
Specs subject to change, errors, and omissions.

Meet Julie

“An ebike was life-changing. I tend to be more of a home-body, but this lets me explore the city in a way I never would have without it."
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Meet Andrew & Blossom

“I’d been riding a bike in San Francisco for 15 years, and only once had I even tried to get up [Twin Peaks]; but there I was cruising up on a test ride. It was magical.”
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