Free home delivery of new bikes in the SF Bay Area

  • Electric Bike Basics
  • Find the Right Bike
  • Rider Profiles
  • Location & Hours
  • About
  • Blog
  • Book an Appointment
Ebike Shop & Goods
Ebike Service & Tips

  • Home
  • Electric Bikes
    • Types
    • All EBikes
    • Cruising & Comfort
    • Urban & Commute
    • Kids & Cargo
    • Road & Adventure
    • Mountain & Trail
    • Used Electric Bikes
    • Clearance
    • Brands
    • Benno
    • Gazelle
    • Riese & Muller
    • Specialized
    • Stromer
    • Tern
  • Cycle Goods
    • Types
    • Featured
    • Accessories
    • Apparel
    • Bags & Baskets
    • Car Racks
    • Helmets
    • Kids
    • Lights
    • Locks
    • Maintenance
    • Saddles
    • Brands
    • Abus
    • Bikesuit
    • Bookman
    • Brooks
    • Burley
    • Busch & Muller
    • Cleary Bikes
    • Crane Bells
    • Crankbrothers
    • Cygolite
    • Ergon
    • Fahrer
    • Giro
    • Hexlox
    • K-Way
    • Kinect
    • Knog
    • Lezyne
    • Light & Motion
    • Minoura
    • Ortlieb
    • Oury
    • Pitlock
    • Racktime
    • Saris
    • Schwalbe
    • Selle Royal
    • SKS Germany
    • Spurcycle
    • SQ Lab
    • Sunlite
    • Supernova
    • Thule
    • Topeak
    • Tubus
    • Wippermann
    • X Fusion
    • Yepp
  • Ebike Service & Tips
  • Electric Bike Basics
  • Find the Right Bike
  • Rider Profiles
  • Location & Hours
  • About
  • Blog
  • Book an Appointment
Mobile Menu
  • The New Wheel
  • Rider Profiles
  • Seeing the World in New Ways

  • Meet Sheila

    new perspectives

    Sheila is a longtime resident of the East Bay, where the distances are just far enough and hills just steep enough to need to rely on a car. In October of 2012, she came to The New Wheel and purchased her first ebike.

    "I think about my cameras, and I really love my cameras. I used to prize them above all else. Now I think I prize my bike above all else. That’s my favorite possession."

    With a regular five mile trip between Sheila’s home in the North Berkeley hills to her studio in Emeryville, she had been looking for an alternative to her car. The idea of a little help made a lot of sense, “On a regular bike, it’s a real chore to load it up and ride it up Marin Avenue. I mean sure, you’re getting in shape, but you’re also kind of spent. I got sick of that.”

    Sheila’s Focus Jarifa Speed started as a commuter for the trip from her house to her studio where she works as a fine art photographer. It did not take long before it become much more than a pure utility vehicle: “I think two things happened: the more I road the more I enjoyed riding, and the more stamina I had, the less I wanted to be off the bike. Also, the more I felt guilty about taking the car... now if I drive the car somewhere I look at it differently, like, ‘Well, I’m driving, so I better do something that I couldn’t otherwise do on the bike’.

    Sheila picking up her new Focus Jarifa Speed in 2013.

    As a result of her newfound enjoyment of the road, Sheila discovered, once again, the neighborhoods she had lived in for years:“You get on the bike, and it’s an adventure. You go off and you see things and smell things and enjoy things that you otherwise wouldn’t in a car. [On a bike] you’re exposed to daylight and can enjoy the half hour jaunt to do your errand. I’ve found all sorts of bike paths that I would have never known about... It’s changed the way I get around. I attach my Burley trailer and load it up with my photo gear and take it up trails.”

    Sheila’s studio is a neatly organized menagerie of medium format cameras and finely crafted photography equipment. Near the door stands her Focus Jarifa electric bicycle: Its probably the best thing I’ve bought... seriously. I think about my cameras, and I really love my cameras. I used to prize them above all else. Now I think I prize my bike above all else. That’s my favorite possession.

    Come See Us

    415-524-7362

    Contact Us

    San Francisco
    420 Cortland Avenue
    Open Tues - Sat, 11am - 6pm
     

    Marin County
    14 E. Sir Francis Drake Blvd.
    Open Tues - Sat, 11am - 6pm


    Open Every Day By Appointment
    Make An Appointment

     

     

    The New Wheel Electric Bikes

    Keep in Touch

    Sign up for our newsletter

    © 2021 - The New Wheel, Inc.