San Francisco's Electric Bike Shop

The New Wheel Near You

Find the Right Bike

Let us help you sift through the options to find the best bike to transform the way you move.
Let Us Help You

Take a Test Ride

We think a test ride is the only way to truly understand the pleasure and possibilities of electric bicycles. Book a test ride for a one on one experience of our electric bike selection.
Take a Test Ride

Demo Bike Sale

Our annual Demo Bike Sale is happening. Amazing deals on a limited number of demo bikes. Each bike includes full warranty and 6 months of free service.
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Interbike Report 2016

We visit the largest bicycle trade show in North America and report back on our favorite finds and the state of the industry.
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Flattening Marin by E Bike

In his recent opinion piece for the Marin Independent Journal, writer Dick Spotswood challenges himself to ride from Larkspur to Mill Valley.
Read The Article

We Are Hiring

We are seeking Sales, Customer Service and Operations Staff for our San Francisco and Marin locations.
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12 Month Financing On All Models

No interest if your balance is paid in full in 12 months. Minimum monthly payment required. Click below for full details.
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The New Wheel Electric Bikes

New Wheel Events

Thursday, Oct. 20th, 11:30 am - 1:30 pm - Gap E-Bike Fair, San Francisco

Friday, Oct. 28th, 11:30 am - 1:30 pm - Genentech E-Bike Fair, South San Francisco

Sunday Nov. 13th, 11:00 am - 4:00 pm - Sunday Streets Embarcadero