San Francisco's Electric Bike Shop

The New Wheel Near You

Find the Right Bike

Let us help you sift through the options to find the best bike to transform the way you move.
Let Us Help You

Take a Test Ride

We think a test ride is the only way to truly understand the pleasure and possibilities of electric bicycles. Book a test ride for a one on one experience of our electric bike selection.
Take a Test Ride

We're On The Cover!

The 2nd oldest weekly newspaper in Marin County, the Pacific Sun, celebrated the opening of our new Larkspur store with a great cover story on electric bikes.
Read The Article

Now Open in Larkspur

We celebrated the Grand Opening of our 2nd store in Larkspur on Saturday July 9th. Check out pictures from this amazing event that drew more than 350 guests.
See the Pics

Brompton At Our Larkspur Store

Brompton folding bikes, perfect for commuting, traveling, or just riding for fun are now available at our Larkspur location. Experience the design genius for yourself.
More on Brompton

12 Month Financing On All Models

No interest if your balance is paid in full in 12 months. Minimum monthly payment required. Click below for full details.
Full Details

E-Bikes & Your Health

The New York Times highlights a study by the University of Colorado showing riding an e-bike 3 times a week improves your health.
Read The Article
The New Wheel Electric Bikes

New Wheel Events


Wednesday, August 3rd, 5pm - 7pm - Ribbon Cutting with the Future Mayor of Larkpsur, Larkpsur City Council, & the Larkspur Chamber of Commerce.


Sunday, August 11th, 11am - 4pm - Sunday Streets in the Mission