Journal
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Introducing the Riese & Müller Culture
Beautiful, built to last, and made for you in Germany.
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Stromer ST5 Pinion Launch
A very special launch event for the Swiss made Stromer ST5 Pinion
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Early 2024 Ebike Launches
2024 is shaping up to be an exciting year for new electric bikes from the leading manufacturers. Below is a rundown of key launch and availability dates for some important new...
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Introducing Woom & Up-Cycle
Introducing Woom kids bikes and our Up-Cycle children's bike trade-in program. Now available at all of our shop locations.
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Tern HSD, Generation Two
Introducing the new second generation HSD from Tern. Now available for test riding at all locations of The New Wheel.
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Ride the Friiway
The New Wheel is launching electric bike subscriptions in the San Francisco Bay Area