The Optimistic Bike Shop

Our Mission

Our mission is not only to change how we get around, but to bring good things and fresh ideas into the lives of people in our community and California as a whole.


We uphold our commitment to our customers through careful selection of technology, top-notch service and an unwavering optimism for the future of transportation and electric bikes in the Bay Area.



WHAT IS AN ELECTRIC BICYCLE?


Our Founders

Both of us have roots in the San Francisco Bay Area. Brett was born and raised atop a hill in San Francisco. Karen was born in Copenhagen, but moved when she was young to Sausalito, where her family has lived since the 1940's.


We met at UC Berkeley in Robert Reich’s public policy class and we've been together ever since. We’re pretty sure that our compatibility can be chalked up to shared ambition, a desire to go beyond the status quo, and a mutual contrarian streak.


Our passion for electric bikes can be attributed to many things, but the combination of growing up among San Francisco's legendary hills and a lasting desire to do good work for our community top the list.

SAN FRANCISCO

THE NEW WHEEL
BERNAL HEIGHTS

420 Cortland Ave. San Francisco CA 94110

Opened March 2012, our Bernal Heights location has since become a flagship of modern e-bike retail. Experience the guided test ride here, where you can conquer some of the steepest hills in San Francisco in the surrounding Bernal Heights neighborhood.


Schedule Service in San Francisco


Test Ride a Bike in San Francisco

THE NEW WHEEL
LARKSPUR LANDING

14 E. Sir Francis Drake Blvd Larkspur CA 94939

Located in Larkspur Landing, the transportation epicenter of Marin County. We are mere minutes walk from the Larkspur Ferry, adjacent to the Marin North-South Greenway bike/ped path and not far from the future hub of the SMART commuter train.


Schedule Service in Larkspur


Test Ride a Bike in Larkspur

GET TO KNOW OUR LARKSPUR STORE