Specialized was founded in 1974 by Mike Sinyard importing European bike components, quickly becoming a component then bike maker, introducing the first major production mountain bike to the world in 1981. Today Specialized employs more than 1000 people and is based in Morgan Hill, CA. Their unique approach to electric bikes: bringing much of the R&D in house and pioneering a new generation of electric bikes lighter in weight. Ebikes so light in fact that the overall electric bike weight is comparable to a non-electric bike. Truly amazing.