The New Wheel


Our mission is not only to change how we get around, but to bring good things and fresh ideas into the lives of people in our community and California as a whole.

We uphold our commitment to our customers through careful selection of technology, top-notch service and an unwavering optimism for the future of transportation and electric bikes in the Bay Area.

Come visit our electric bike shops in San FranciscoMarin County, and Oakland.

About Us: The video

300+ 5-Star Reviews

What customers are saying

Everyone I interact with, whether it's on the phone, in email or in person, is friendly, responsive, dedicated and highly knowledgeable. This is not your average ebike shop. This is the BEST ebike shop.

Gen B. on Yelp

Our Founders

The New Wheel founders both have roots in the San Francisco Bay Area. Brett was born and raised in the hills of San Francisco. Karen was born in Copenhagen, but moved when she was young to Sausalito, where her family has lived since the 1940's.

Brett and Karen met as undergraduates at UC Berkeley in Robert Reich’s public policy class and have been together ever since. They are pretty sure that their compatibility can be chalked up to shared ambition to go beyond the status quo, a passion for improving the quality of life in the Bay Area, and a mutual contrarian streak.

Brett and Karen's passion for electric bikes can be attributed to many things, but the combination of growing up among San Francisco's legendary hills and a lasting desire to do good work for their community top the list.

More About Us

Ten Year Anniversary Film

"Brett Thurber and Karen Wiener... say they saw great promise for electric bike technology to change the way people get around and have doubled sales every year..."