San Francisco's Electric Bike Shop

The New Wheel Near You

Find the Right Bike

Let us help you sift through the options to find the best bike to transform the way you move.
Let Us Help You

Take a Test Ride

We think a test ride is the only way to truly understand the pleasure and possibilities of electric bicycles. Book a test ride for a one on one experience of our electric bike selection.
Take a Test Ride


Get $500 to $2000 off a lightly used demo bike. All demos include a full warranty and six months of complimentary service.
Great deals on demos

Trade In Your Bike or Car

The New Wheel accepts qualifying bike or automobile trade-ins toward your purchase of a new electric bike. The first program of its kind.
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Indistinguishable From Magic

A new short film from director Mark Kohr, The New Wheel, Bosch and Riese & Müller reveals the hidden magic of moving by ebike.

Stromer ST1 X

Stromers new ST1 X borrows heavily from the feature set on the ST2, but keeps the pricetag low. Wireless connectivity, remote theft prevention, smooth acceleration and powerful climbing.
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Bosch introduces a new auto-assist mode for all CX Drive systems.
Full Details
The New Wheel Electric Bikes

New Wheel Events

Biketoberfest in Fairfax - Saturday 11/4

Holiday Party at our San Francisco Store - Friday 12/8

Holiday Party at our Marin Store
- Thursday 12/14