Free home delivery of new bikes in the SF Bay Area
Our mission is not only to change how we get around, but to bring good things and fresh ideas into the lives of people in our community and California as a whole.
We uphold our commitment to our customers through careful selection of technology, top-notch service and an unwavering optimism for the future of transportation and electric bikes in the Bay Area.
Learn about about what makes us the best place to purchase an electric bicycle.
Ten years ago we graduated from UC Berkeley with an idea to bring electric bikes to the San Francisco Bay Area. We started with a home-built website, a couple ebikes on a trailer, and some consigned inventory in our parents' garage. Thousands of happy ebike riders later, The New Wheel is quite a different company.
To celebrate, we invited our family, friends and colleagues to help us tell our story, which is part of a larger story of the evolution of ebikes in North America and worldwide over the last decade.
We have two versions to share - a short and sweet tale of our first 10 years, and an extended version, with more interviews of team members, partners, customers and community leaders. In creating these films, we owe a debt of gratitude to our director, videographer (and Larkspur sales impresario!) Mark Kohr.
Hear the story of how The New Wheel was founded, the early days, the opening of our stores in San Francisco, Larkspur Landing, the San Francisco Service Center and our annual festival, Super Bicycle.
CONDENSED VERSION: 14 minutes
The New Wheel founders both have roots in the San Francisco Bay Area. Brett was born and raised in the hills of San Francisco. Karen was born in Copenhagen, but moved when she was young to Sausalito, where her family has lived since the 1940's.
Brett and Karen met as undergraduates at UC Berkeley in Robert Reich’s public policy class and have been together ever since. They are pretty sure that their compatibility can be chalked up to shared ambition to go beyond the status quo, a passion for improving the quality of life in the Bay Area, and a mutual contrarian streak.
Brett and Karen's passion for electric bikes can be attributed to many things, but the combination of growing up among San Francisco's legendary hills and a lasting desire to do good work for their community top the list.
Located in Larkspur Landing, the transportation epicenter of Marin County. We are mere minutes walk from the Larkspur Ferry, adjacent to the Marin North-South Greenway bike/ped path and not far from the future hub of the SMART commuter train.
Our Larkspur Landing ebike shop opened in July of 2016. Featuring a broad range of electric bikes, you can try electric bikes from from Stromer, Gazelle, Benno Bikes, Riese & Müller, Xtracycle, Cube and Tern. We also sell a wide variety of cycling goods for the local commuter or the Bay Area adventurer.