Our mission is not only to change how we get around, but to bring good things and fresh ideas into the lives of people in our community and California as a whole.
We uphold our commitment to our customers through careful selection of technology, top-notch service and an unwavering optimism for the future of transportation and electric bikes in the Bay Area.
Come visit our electric bike shops in San Francisco and Marin County.
Learn about about what makes us the best place to purchase an electric bicycle.
The New Wheel founders both have roots in the San Francisco Bay Area. Brett was born and raised in the hills of San Francisco. Karen was born in Copenhagen, but moved when she was young to Sausalito, where her family has lived since the 1940's.
Brett and Karen met as undergraduates at UC Berkeley in Robert Reich’s public policy class and have been together ever since. They are pretty sure that their compatibility can be chalked up to shared ambition to go beyond the status quo, a passion for improving the quality of life in the Bay Area, and a mutual contrarian streak.
Brett and Karen's passion for electric bikes can be attributed to many things, but the combination of growing up among San Francisco's legendary hills and a lasting desire to do good work for their community top the list.
Opened March 2012, our Bernal Heights location has since become a flagship of modern e-bike retail. Experience the guided test ride here, where you can conquer some of the steepest hills in San Francisco in the surrounding Bernal Heights neighborhood.
Located in Larkspur Landing, the transportation epicenter of Marin County. We are mere minutes walk from the Larkspur Ferry, adjacent to the Marin North-South Greenway bike/ped path and not far from the future hub of the SMART commuter train.
Our Larkspur Landing ebike shop opened in July of 2016. Featuring a broad range of electric bikes, you can try electric bikes from from Stromer, Gazelle, Benno Bikes, Riese & Müller, Xtracycle, Cube and Tern. We also sell a wide variety of cycling goods for the local commuter or the Bay Area adventurer.