Ride the Friiway

Ride the Friiway

The New Wheel is launching electric bike subscriptions in the San Francisco Bay Area

Today we are introducing Friiway electric bike subscriptions, available at The New Wheel. Electric bikes will change your life and we want to make it as easy as possible for you, your family, your friends, your neighbors, and the world to start life changing 🌎.

How does it work? Our subscriptions include a top-quality, fully equipped ebike, comprehensive maintenance, and insurance for theft and damage. You can subscribe for as long as you'd like and apply a portion of your subscription towards any ebike at our shops. Friiway supplies you with your amazing ride, and The New Wheel delivers it along with expertise, service and support.

We are launching with two exceptional ebikes from premier manufacturers:

Riese & Müller Multitinker Vario Subscription

Riese & Müller Multitinker Vario - From $279/Month

The ultimate family and utility bike built to the highest standards in Germany. Features include a powerful Bosch motor system, Gates carbon belt for clean riding, and safe and reliable Magura hydraulic disc brakes. Your subscription includes all the accessories you need to start riding - lights, passenger rails, bags, lock and more.

Stromer ST2 Pinion Subscription

Stromer ST2 Pinion - From $249/Month

The ultimate urban ebike made in Switzerland for speed and agility. Standard features include top assist speeds of 28mph for quick commuting, regenerative braking to boost your range, and a Gates carbon belt for clean riding. All accessories also included of course.

The Backstory

We've learned that people put way more miles on and get far more joy from an electric bike than they ever imagined. We've also learned that it can be hard to make the investment to get started. We realized that offering ebikes on month-to-month subscriptions could be the answer, giving customers an easy way to try it out and fit a bike into a budget without upfront investment. 

After developing the idea for Friiway earlier this year, Brett went to the Eurobike international bike show in Frankfurt, Germany with Friiway co-founder Joe Connors to find the right partners for a launch. We had great meetings with all of our brands but settled on an initial launch with two brands with whom we have long and close relationships: Riese & Müller and Stromer.

Now The New Wheel, Friiway, Riese & Müller, and Stromer are setting out together on this new venture to get more people cycling.

How You Can Help

Spread the word 📣! Think of Friiway as a great new tool to help those you know discover the joy of ebikes. Here are a few Friiway subscription use cases:

  • Try out a commute for a month to see how it goes by ebike

  • A friend has expressed interest in your bike but hasn't taken the plunge

  • Upgrade an entry-level ebike to something more robust and versatile 

  • Visiting the Bay Area for a shorter period of time and live the ebike dream

  • And our favorite: subscribe to a bike while waiting for your custom ordered Riese & Müller from Germany

Do you work somewhere that could benefit from Friiway ebike subscriptions? Send us an email and we can discuss how we can help.
Have other ideas, thoughts, or questions? We'd love to hear from you.
Thank you so much for reading and happy riding. 
Karen, Brett & The New Wheel Team

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