The ultimate bicycle bell. Small, sonorous, and beautiful.

Vibram rubber (just like from your favorite hiking shoes) gives these pedals a fantastic ride feel. Motion activated LEDs give you added visibility.

Something yummy from the Northern seas of Denmark. Bring a can with you on your next bicycle adventure.

Take your bike adventures to the next level with this ultra-lightweight kitchenware. Perfect for camping! Start with cutlery and cup. Add stoveware as your adventures get bigger. Fold and stack for compact storage.

Scout provides unparalleled Bike security by combining both an extremely loud 85db bike alarm function with a highly accurate bike finder, using Apple’s ‘Find My’ app. The future of bike security is here.

Plus is a super-bright front bike light that can be mounted on your bike or clipped onto your clothing, helmet, backpack etc. Equally impressive as a primary or secondary bike light, Plus is perfect for commuters and road cyclists alike.

For that special New Wheeler in your life.

Stay safe with the best high visibility jacket on the market. Drivers will see you over half a mile away. This is a must-have for night rides.